AREA IV. Benchmarking
Project 17:

Benchmarking

Description:
The “benchmarking” method will be used to compare the operation of the wineries and thus identify gaps, opportunities, and share operating results. Studies both at the vineyard and wine cellar level will be carried out during the 2006 – 2010 period. The first of such studies was performed in 2006. It consisted of analyzing the production costs of wine grapes at each of the wineries who are members of Vinos de Chile, breaking them down by type of handling, and comparing them with the averages obtained in the valleys where these wineries are located. The results of each winery were delivered in individual reports to each company and they will be analyzed, as a whole for all of the companies, at a seminar. Subsequently, in a second phase, the “benchmarking” method will be applied to the elaboration costs of wines at the cellar.

As a supplement of the above, this project is aimed at gathering a data base on costs at the vineyard and cellar, which will be analyzed from a technical and economical point of view and will be delivered to the industry by means of reports and seminars in which the current state of affairs of the industry will be revised.

Outcomes:
5 Comparative reports (1 per year)

Researcher’s comment:
The design of this project involves permanent contact with the wineries and with the TecnoVid directory for the definition of the parameters that must be measured.

Project Length: 5 years